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[sports-betting-college-football.com](http://www.sports-betting-college-football.com)<br>It is not a great idea.<br>[sports-betting-network.com](http://www.sports-betting-network.com)
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<br>Riot Games thinks that "constructing the future of esports indicates purchasing a sustainable environment, not just for today, but for the long term," Riot's president of publishing and esports John Needham stated today, and that's why the studio has decided to unlock to "wagering sponsorship chances" for Tier 1 League of Legends and Valorant groups in the US and EMEA.<br>
<br>" We know sports wagering isn't for everybody, which some fans have strong feelings about it, and we appreciate that," Needham wrote in today's statement. "However, the truth is that betting activity already exists around our sports and will continue whether we engage with it or not.<br>
<br>" Historically, this has actually been a restricted sponsorship classification, and Riot has actually not engaged with betting companies. Teams have actually asked us to reconsider our position, and after years of analysis to guarantee we got it right, we concurred it was time to open up this category to develop more revenue opportunities for groups."<br>
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<br>There sure does seem to be a great deal of cash on the table. Needham cited figures provided by "sports technology business" Sportradar stating the "total wagering turnover" on League of Legends and Valorant esports struck $10.7 billion worldwide in 2024. But 70% of wagering across all sports-not just esports-is made in unregulated markets with unlicensed bookies, and Riot figures it's better for all involved if it relocates to permit wagering sponsorships "thoughtfully, thoroughly, and with the right securities."<br>
<br>That indicates Riot must veterinarian and approve all prospective betting partners before they're allowed to form a relationship with a group
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